Rose & Vanilla was born out of a personal need. Founders Daphne and Erik set out to find delicious alternatives for their children, one of whom was lactose intolerant and the other had a gluten allergy. What began as homemade gluten- and lactose-free pastries for family and friends grew into their own patisserie.
Rose & Vanilla makes pastries and desserts that are accessible to everyone, regardless of diet or allergy. Sustainability, natural ingredients, and responsible choices play an important role, but they aren’t the top priority. For Rose & Vanilla, it’s all about taste and freedom of choice. Customers don’t have to settle for just one gluten-free or vegan option; instead, they can choose from a wide assortment that’s just as delicious as traditional pastries.
Rose & Vanilla’s mission is clear: to make the very best pastries—free of gluten, dairy, or artificial colors, yet full of pure ingredients and flavor. All products are developed and made in their own bakery, where craftsmanship, innovation, and quality come together. Here, the team is constantly working on new flavors and recipes, while also placing great emphasis on collaboration and enjoyment. That passion and dedication form the foundation of every product and ensure that each tart tells its own story.