Pal & Leo grew out of Paleo Granola, a pioneering brand that focused on gluten-free, sugar-free, and grain-free granolas and healthy snacks. Building on that foundation, the brand evolved into a lifestyle and wellness brand that goes beyond just food.

Pal & Leo believes that a healthy lifestyle is all about balance. In addition to focusing on nutritious ingredients and mindful living, enjoyment is also central. Think of leisurely breakfasts, beautifully set tables, good conversations, natural wines, and food that feels good without compromising on flavor.

The journey began in 2020 in Buenos Aires, where Paleo Granola was launched as Argentina’s first grain-free granola brand. In 2024, the concept was reimagined and introduced in Amsterdam as a European lifestyle brand that combines mindful eating with a relaxed sense of luxury.

Pal & Leo continued to expand from its base in Amsterdam. Since 2026, the brand has been active in various countries across Europe and the United Kingdom, where it appeals to a growing community that values high-quality ingredients, a balanced lifestyle, and daily well-being.