Natrue is a Spanish company that for more than 30 years has shown that it is possible to approach the food industry in a different, healthier way. In the early 1990s, in Viladrau, Catalonia, founder Josep María Erra made a bold decision: instead of continuing the family dairy tradition, he chose plant-based beverages - at a time when hardly anyone was talking about it. Since 1991, this made Natrue the first factory in Spain to produce plant-based beverages.
The company believes in healthy food, transparency and quality. Natrue wants to prove that you can work in the food industry without giving up your principles. They consciously choose tasty, healthy drinks without additives and strive for full disclosure: ingredient lists are short, clear and understandable.
Instead of using additives such as Gellan Gum (E-418) or Carboxymethyl Cellulose (E-466), Natrue invests in innovation and high-quality ingredients to achieve the best taste. Avoiding additives is not the easiest path, but according to Natrue, the only right one to ensure natural, honest and nutritious products.
The company is committed to fighting bad practices in the food industry and wants to make consumers more aware of what they eat and drink. By choosing Natrue, customers support its mission toward a healthier, additive-free future.