Mati was born out of a search for a natural source of energy. The founders discovered yerba mate and wanted not only to get to know the drink, but also to understand the story, culture, and traditions behind it. That’s why they traveled to Brazil, where they met the people involved in its cultivation and saw firsthand how yerba mate is grown, processed, and shared. That experience formed the foundation for Mati.

The brand believes that natural energy begins with respect for the plant, the people who grow it, and the natural environment in which it thrives. That is why Mati works exclusively with organic yerba mate that is grown in the shade of native trees, as part of a natural ecosystem. This method of cultivation protects the soil, promotes biodiversity, and supports the plant’s natural growth.

Mati consciously chooses plant-based energy without sugar or unnecessary additives. Conscious choices, quality, and connection are at the heart of what Mati stands for. While many modern mate beverages have come to resemble soft drinks more and more, Mati stays true to the origins of yerba mate: a centuries-old South American tradition in which the drink symbolizes balance, focus, and togetherness. In this way, Mati pays a modern tribute to an authentic tradition, with respect for its origins and the people behind it.