Nelissen Pluimvee is a family-owned business based in Oirlo, Limburg, that has been active in the agricultural sector since 1956. Founders Lei and Truus started out growing asparagus, strawberries, and raising laying hens, but by 1979 they had shifted their focus entirely to poultry farming. In 1990, the second generation, Jos and Marieëtte, took over the business and quickly expanded it.

Later, the focus shifted from quantity to quality. In collaboration with universities, they studied the medical and nutritional value of eggs, as well as the welfare of the chickens. These innovations led to new insights into flavor, which resulted in the development of a culinary egg. By adding marigolds to the feed, among other things, the flavorful Marigold egg was created.

The third generation is actively contributing to the brand’s continued development. With their backgrounds in design and engineering, they are giving the brand a modern look, while the family remains true to its core values: nature, quality, and innovation.